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Re: HUMOUR: interesting tidbits from the marketing world

From:dirk elzinga <dirk.elzinga@...>
Date:Friday, September 29, 2000, 19:57
Here's a genuine one:

> >``Just Do It'' > > > >from an article in _Forbes Magazine_ > > > >Nike has a television commercial for hiking shoes that was > >shot in Kenya using Samburu tribesmen. The camera closes in > >on the one tribesman who speaks, in native Maa. As he > >speaks, the Nike slogan ``Just do it'' appears on the > >screen. Lee Cronk, an anthropologist at the University of > >Cincinnati, says the Kenyan is really saying, ``I don't > >want these. Give me big shoes.'' Says Nike's Elizabeth > >Dolan, ``We thought nobody in America would know what he > >said.''
Dirk -- Dirk Elzinga dirk.elzinga@m.cc.utah.edu