Re: HUMOUR: interesting tidbits from the marketing world

Here's a genuine one:

> >``Just Do It''
> >
> >from an article in _Forbes Magazine_
> >
> >Nike has a television commercial for hiking shoes that was
> >shot in Kenya using Samburu tribesmen.  The camera closes in
> >on the one tribesman who speaks, in native Maa.  As he
> >speaks, the Nike slogan ``Just do it'' appears on the
> >screen. Lee Cronk, an anthropologist at the University of
> >Cincinnati, says the Kenyan is really saying, ``I don't
> >want these. Give me big shoes.'' Says Nike's Elizabeth
> >Dolan, ``We thought nobody in America would know what he
> >said.''
Dirk

--
Dirk Elzinga
dirk.elzinga@m.cc.utah.edu