Re: HUMOUR: interesting tidbits from the marketing world
| From: | H. S. Teoh <hsteoh@...> |
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| Date: | Friday, September 29, 2000, 1:54 |
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On Thu, Sep 28, 2000 at 07:38:00PM -0400, Jonathan Chang wrote:
[snip]
> 6. When Gerber first started selling baby food in Africa,
> they used the same packaging as in the USA - the cute baby
> on the label. Later, when investigating lower than expected
> sales figures, they found out that it is common practice in
> Africa to put pictures of the contents on food package
> labels.
[snip]
Eek! Imagine the shock value for an African mom to walk into a store with
food packages containing pictures of what's inside, and then she comes
across a shelf with baby pictures on them....
Interesting how different cultures have different ways and conventions to
depict things. Must keep that in mind when I develop my conculture :-P
T